AACC Business Seminar: Maximizing LinkedIn for You and Your Business

This seminar is for users ready to leverage the power of LinkedIn Marketing with tools and applications to help you reach your personal and business objectives.  We will cover all of the latest profile changes introduced for 2013 and how they enhance your online brand. Learn how to optimize your profile for search engines so that you can appear in top search results. A bonus 30 minute session will be offered on Leveraging LinkedIn Company Pages for your business. Join social media strategist and former P&G marketer, Michelle Beckham-Corbin as she takes the class from possibilities to execution steps.  Michelle has been teaching LinkedIn seminars for more than five years and has one of the top profiles on LinkedIn. Seminar location:  Anderson Area Chamber of Commerce in the Anderson Center.
 
Topics to be presented in this workshop include:

• The Importance of Online Branding
• How to Adjust Account Settings including Privacy
• Making the Marketing Pitch:  How to Write a Winning Summary Statement
• The key LinkedIn areas to Optimize Your Profile for Search Engines
• The Importance of the Status Update & Update Interaction
• How to Find the Right Contacts & Connect
• Sending & Receiving Introductions
• How to Get Recommendations & Referrals and Why This is Important
• How to Search Key Company Info for Contacts, Corporate Data, Sales Leads, Hiring Mgrs, Jobs
• How to Follow Companies
•  In-depth Profile capabilities like Skills, Specialties
• Importance of LinkedIn Industry Groups and how to leverage
• Examining Premium LinkedIn Accounts-are they worth it?
• LinkedIn Etiquette