AACC Business Seminar ~ SEO 101

Search Engine Optimization Class Description
 
 
If you’re like many business owners, you want more traffic to your website and realize that search engines like Google and Bing can be a great source of highly-targeted website traffic, but don’t know how to earn the top positions for the most critical terms for your business.  In this three-hour class, taught by Rob Bunting of the Cincinnati I-marketing group (http://www.calltheczar.com) you’ll get a detailed explanation of search engine optimization concepts as well as a demonstration of simple SEO techniques and free online SEO tools.  After attending this class you will come away with a good overview of how SEO works and how you can either implement an effective SEO program in-house or manage a Search Engine Optimization vendor.  
 
Topics to be covered: 
 
·                     What Search Engine Optimization is
·                     How search engines scan and evaluate web pages
·                     SEO techniques for social media sites like Facebook & YouTube
·                     The SEO Process - steps involved in implementing an effective SEO program
·                     Picking the right keywords, measuring results and benchmarking the competition
·                     Free online SEO tools you can use